Adidas Campaign 2- “Dire” Industrial Ad and Web Campaign

All the photo pieces in this campaign were custom shot by our team. The cityscape was shot in New York City and composited with our San Francisco based model. The campaign was created to show our ability to create billboard or magazine ads using custom photo. We also integrated this piece into the web campaign "Show offs" to illustrate the seamless combination of our visual media and web design. The concept communicates the "Dire" need for the shoe.